Thanks Popeye for the comments. I stated before that our goal with the Custom Shop was to give more selection and the intent was to be able to offer discounts through the program so the pricing on similar make-ups to the premium paks would be close to the same. The fact that we do not have that capability yet, and the call out on this forum made us re-think the premium pak options resulting in making them available again. The club builder will see savings and even with the assembly charge added for those that want us to build, the value is still there. We have had to raise prices on some of the premium paks. Parts cost and tariffs squeezed already thin margins on the paks. Still, 10-15% savings will still be seen on most of the premium paks. Some standard paks had price increases as well, but the core paks are staying the same price. My hope is that for those that build their own or custom fit others and then build will still see what a tremendous value they receive on great performing product. Also, that others will see the Custom Shop as a way to get more options for custom built clubs, built by the best assemblers around (IMO) at a price that is still a value compared to other brands that sell more limited custom options.
Anyway, it’s been an interesting week. Thanks again for the input and comments.