Howdy, is there any talk of creating an AI golf face on the upcoming driver? I’ve noticed a lot of brands Callaway, Wilson, etc seem to be using AI face technology on their driver face. Wilson has seem to have generated a great product with their recently released Dynamax product. The current KE4 is great but is there any talk of upgrading the face technology on the new model?
Thanks!
First, I’ll admit I don’t know what exactly is meant in face design when they say AI design. We all use the latest technology that allows us to maximize performance in design. I guess the latest marketing buzz letters are “AI”. Even if some other company does something nobody else is doing and claims it to be superior, realize that performance, specifically the ball speed off the face, is legislated by the USGA. So, AI design or not, there is a limit that we all have to abide by. We, as well as the other companies, will make sure design the face to provide the maximum ball speed performance allowed.
We don’t currently say AI when describing our club faces on our drivers. I will research it with our factory partners and find out exactly what it means. Again, AI or not, ball speed is legislated and has been for decades. So, the methods design and manufacturing may be different and use new technology, but at the end of the day, ball speed is ball speed and can’t exceed what is allowed, if the intention is to be conforming to the rules of golf.
Britt Lindsey
I think the main question is are you using AI to design the variable thickness face to try and keep the most ball speed possible on off center strikes. That’s where most OEMs are using AI – ball speed retention.
Thank you kindly for the response! Honestly makes a lot of sense what you said about ball speed and the limitations of conforming with the USGA.
Excited to see the upcoming products in 2026.