Question

1.62K viewsNovember 29, 2021

Michael-CCLGolf 186 November 28, 2021 0 Comments

Britt, as a club maker, I am often faced with the challenge of offering a solid choice for left handers who have slow swing speeds. That includes most ladies and seniors. In the past year there has been quite an influx of new golfers, especially among those two groups. Now for the tough question: is there any way you can see a justification for making the M890’s in left hand? I know there has to be financial justification, but I think this is a winner. Even golfers of mid swing speeds could consider them.
By the way, the move to M890 designs and colors was BIG to get away from the LTech ladies name and look. My seniors love the M890’s. Thanks!

Britt Lindsey Answered question November 29, 2021

1 Answer

Answer 1 · 2021-12-01T08:46:36+00:00

Hi Michael,

I understand the challenge and we wrestle every day with question of left handed offerings. I wish we could offer LH in every model, but it’s just not possible based on the sales of LH vs RH. When we did the STi series a year and half ago it was the one we decided to do in RH and LH from the Driver through the irons and it has done extremely well for us. The difficulty for us, as a smaller manufacturer, is the cost. It costs us the same to develop and tool a left handed model as it does a right hand model, and the costs to develop have gone up dramatically over the last several years. We have sold more of the STi LH this year than any model of LH we have ever sold in a 2 year span, which is good, but still it is a fraction of the quantity of RH we sell. I don’t think selling more was because there are more left handed players but simply the fact that golf boomed during the pandemic and we had product while others did not. So, we have to decide if, for the sake of having another LH option, we can absorb the cost over several years and sell enough of them to make it worth it from an ROI standpoint. If there is any model that we might do it on, it would be the next generation of M890. Fewer iron models require less tooling costs and being more of a price point product, we should sell more. Still, I get nervous spending tooling dollars on LH models. It’s a good suggestion and we will look at it. We are well into planning 2023 product now, so we will see.

Britt Lindsey

Please also consider adding the 12-degree loft option on the STi2 driver in LH. I was disappointed to find 12-degree was only available in RH.