I know many Golf brands use some sort of urethane or different foams especially in hollow head type clubs to damp the sound etc but Looking at the Ben Hogan line and Maxfli line they are using ceramic to fill up the inner cavitys is that something new going forward does it have a performance difference vs foam In terms of feel, distance etc ?
First, Hogan was not the first to use the Ceramic. We were. We pioneered it with our partner in manufacturing who owns the process. We don’t have an exclusive on incorporating the CMC, but we were the ones that proved the concept and first deployed it, quite successfully I might add. Our TS4 was the first model to use CMC and it will be used in the new TS3.5 coming later this year. The TS1-IM has polymer inside. Our purpose for the use of the materials are primarily for optimizing cg placement to make the design more stable. CMC (Ceramic Metal Composite) is an extremely light material that allows us to move material inside to better position the cg. It also does have a shock absorbing characteristic to it, enhancing feel. Polymer is also lightweight and enhances feel, and allows for us to make the face thinner, which can increase ball speeds slightly in the lower lofted irons, but that is not the primary reason. Thinner faces are lighter and allow more mass to be re-distributed to other areas of the heads , again to improve stability and playability.
So, we do plan to continue to use these technologies in future designs.
Britt Lindsey