What differentiates two models can be several things. Could be technology, pricing, specifications, manufacturing process, player type target or a combination of all of these things. The ISO-T came was developed when we were presented a new technology for manufacturing Titanium that had definitive advantages over current methods. We, of course, designed the model to be produced using this new technology. The other driver we have in development now will be a forged titanium, with different loft options and some other features i can’t disclose right now. It will be less expensive, and it will deliver the highest performance allowed by the rules, just like the ISO-T or any other driver we develop.
Our ideas are sparked by our passion to develop great clubs. We are always sketching, tinkering, modeling, grinding, etc. Once we have the idea and decide to develop, we will create a model. The model is made from an existing profile or model we have. We create an epoxy model, then modify or change using different materials until we have a good representation of what we want the new model to be. We do detailed drawings with detailed specifications and then send the model and the drawings and specifications to our manufacturing partners. They will develop 3-d models and send the files to us for review. Once we approve the 3-d files, they create aluminum masters and send to us for review. We review and if changes need to be made we can make the changes to the masters and return. They will repeat the process until we approve the masters for tooling. Once the tooling is done and complete, we have pre-production metal samples created. We will not final approve a model from the masters. We will only final approve once we see pre-production. If all is good in specifications, look and performance (we performance test the pre-production models) we go to production. If the metal samples need tweaking, we make the changes, the tooling is modified, and we go through the approval process again.