Since the new U.S. Amateur champion is using single length irons, is it time to recognize this concept has validity? Do you think manufacturers will now begin to consider offering a same-length line? Thanks for your thoughts.
Britt, I have the Armour catalogs from the 80s and 90s. The EQL was available from 1989 through 1994. Now, I have no idea how well it sold or how sound the concept is, but to say “it didn’t last long” just isn’t accurate.
I think back to the 70s and 80s and how one would occasionally see something offered as a “limited edition.” Everything today is a limited edition.
Showing the EQL in the line for 5 years does not indicate it sold well for 5 years. All I know, and I was in the business then as well, is that it launched, saw some limited early sales, and seemed to fade away rather quickly, at least where I was. The few players that I knew that tried them did not keep them long. You are right on on the limited edition comment. Product cycles have definitely been shorter over the last decade. We have seen slightly fewer product releases this year over last and from what we are hearing, that trend will continue.